Management Team & Key Contact Persons
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Co-founder & Chief Executive Officer
Lior Pick is the CEO and Co-founder of NOVO DR. Lior brings over 28 Years’ experience in strategic management of Digital Radiography business. Prior to NOVO DR, Lior was the Executive Vice President and Head of R&D at Vidisco Ltd. (1991-2013), leading the development team that introduced the first portable digital radiography system to the market and many other cutting edge and “world’s first” products that became the industry standard at the time.
Co-founder & Executive Vice-President
Adar Yiron is the E.V.P. and Co-founder of NOVO DR. Adar brings over 17 Years’ experience in International Sales & Marketing management of Digital Radiography business. Prior to NOVO DR, Adar was the Vice President and Head of Sales & Marketing at Vidisco Ltd. (2002-2013), leading the Security and NDT sales divisions, the Marketing strategy and the MARCOM team.
Co-founder & Senior Software Architect
Alex Weizman is the Senior Software Architect and Co-founder of NOVO DR. Alex brings over 20 Years’ experience in Digital Radiography software development. Prior to NOVO DR, Alex was the Chief Software Engineer at Vidisco Ltd. (1999-2013), leading the software R&D team and designing the software architecture.
Yossi David is the Operations Vice President at NOVO DR. Yossi brings over 10 years’ experience in operations management conducting & managing the inventory, purchasing and supply chain. Prior to NOVO DR, Yossi was the operations manager at Vidisco Ltd. (2009-2014), leading procedures and transactions towards industrial and systematized operations
Ari Diamond is the VP of sales at NOVO DR. Ari brings close to 25 Years’ experience in the EOD International Sales of Digital Radiography business. Prior to NOVO DR, Ari worked at Vidisco Ltd. (1995-2014) and was their CEO for 15 years. After almost 2 decades at Vidisco, Ari joined Roboteam, one of the premier EOD Robots companies as the International VP of Sales (2014-2017).
Sales & Business Marketing Manager
Niki Raz is the Sales and Business Marketing Manager at NOVO DR. Niki has vast experience of over 10 years in International Sales with leadership roles in Sales & Marketing positions, targeting global markets.
Senior NDT Consultant
Ron Pincu is the Senior NDT Consultant at NOVO DR. Ron brings over 16 years’ experience with International Sales & Marketing of Digital Radiography and more than 28 Years of experience with NDT applications. Prior to NOVO DR, Ron held a variety of top positions in the Sales & Marketing division at Vidisco Ltd. (2003-2014).
Eli Dayan is the Product Specialist in the NDT Department at NOVO DR. Eli brings over 17 years in NDT experience, with a focus on Digital Radiography (DR). Serving as a Sales Manager and later on as the NDT division manager at Vidisco Ltd.(2007-2015), Eli has been assisting customers worldwide to adapt DR technology for a variety of needs and applications.
Gil Bachar is the Product Manager at NOVO DR. Gil Brings 17 years’ experience in R&D and product management in the Digital Radiography world. Serving in numerous positions over the years Gil served as the Product Manager and R&D Director (2002-2014) at Vidisco Ltd. prior to joining NOVO’s Team.
Technical Support Manager
Reuven Shtein is the Technical Support Manager at NOVO DR. Reuven brings over 16 years’ experience with Technical Support of Digital Radiography systems. Prior to NOVO DR, Reuven held a variety of positions at Vidisco Ltd. the last being Technical Support Manager (2007-2017).
Embedded Solutions Engineer
Andrey Yarota is the Embedded Solutions Engineer at NOVO DR. Andrey brings over 19 years’ experience in designing and embedding electrical solutions. Prior to Joining NOVO Andrey served as the Embedded Solutions Engineer at Vidisco Ltd.(2000-2014).
Yefim Milner is the Production Manager at NOVO DR. Yefim brings over 16 years’ experience in Complex Systems Assembly and Production Management. Serving in numerous positions over the years Yefim served as the Production Manager at Vidisco Ltd.(2005-2015) prior to joining NOVO’s Team.
Maytal Novogrodtzki is the Logistic Manager at NOVO DR. Maytal brings 15 years’ experience in Shipment & Logistic Management. Maytal served as the Logistic Manager at Vidisco Ltd.(2004-2014) prior to bringing her experience and unique capabilities to NOVO’s Team.